TRADEMARKS / TRADE DRESS: DESCRIPTION

McKenna Long & Aldridge's Intellectual Property (IP) lawyers counsel and represent clients in trademark procurement, counseling and litigation. We encourage our clients to adopt a strategy of retaining skilled, experienced commercial litigators to represent their interests in trademark litigation.

Our IP team works with clients to select the strongest trademarks, trade names and service marks. We register trademarks and service marks in the U.S. and abroad, conduct searches to determine priority and availability of these marks, and negotiate and draft licenses, assignments and agreements. If disputes arise, our skilled trial lawyers represent clients in resolving all phases of litigation.

The strategic management of intellectual property is often the principal focus of our work. Skillful procurement of worldwide patent and trademark rights, counseling and negotiating license and distribution agreements affecting technology transfers and advising on litigation, interferences, International Trade Commission actions and other inter partes matters ensure optimal protection and exploitation of our clients' valuable technologies.

For more information, please contact Song Jung.