Sports and entertainment are two of the fastest-growing industries, both in the United States and around the world. That growth in these overlapping industries creates increasing challenges: maximizing revenues and revenue sources, controlling expenses, implementing effective loss prevention measures, developing new markets and new technologies, competing with newly consolidated resources and operations, dealing with new regulations affecting existing operations, and adapting to existing regulations when undertaking new areas of operations. Clearly, these challenges involve both legal and business issues, often inextricably intertwined.
To meet these challenges business concerns and individuals in sports and entertainment need professionals who are familiar and fully conversant with the industry and the market. Professional advisors for must monitor both legal and business developments to be able to provide strategic advice to clients.
Understanding these constantly changing legal and business environments, McKenna Long & Aldridge LLP has developed its Sports and Entertainment practice during the past 25 years to offer an experienced, practical, business-oriented approach.
Sports and Entertainment practice attorneys maintain a thorough understanding of the sports and entertainment industries. Knowledge of the industry and market, coupled with an understanding of the specific concerns and priorities of all parties, enables us to add value to our representation of individuals and entities in the sports and entertainment industries.